Indonesia Financial Services Authority (OJK) has launched the Banking in Social Media Guideline. This guidebook is a part of the collective measure to strengthening social media utilization in the Indonesia banking sector due to the rapid advancement of digital technology and the increasing intensity of public interaction in the digital space.

The Banking in Social Media Guideline is a referential guide for the banking industry for a more directed, professional, and responsible social media management.

The guide highlights Governance, which includes social media management governance and procedures; Risk Management, which integrates social media risk management into the banking risk management framework; and Compliance & Monitoring, which ensures the alignment of banking social media activities with the internal policies and the prevailing laws and regulations.

The launching of this guide expects all banks in Indonesia to further raise awareness and competency of effective and responsible social media management, thereby allowing utilization that bears added value in reputation management, ocmmunication, and governance strengthening in the banking industry.​